At that time, he was owner end CEO of a trading company developing fashion accessories for large brands and retailers. He investigated sustainable materials for the fashion accessory industry, as retailers and brands understood the environmental impact of their business and were taking their responsibility with ambitious goals. However, reducing the environmental impact seemed difficult, because many available low impact solutions were non-transparent, not scalable and expensive. For synthetic wool there was no low impact alternative at all.
After many months of research and many failed tests, Polylana® branded fiber was created. In 2017, fashion accessories products made from Polylana® yarn were introduced to some large fashion retailers. The success was immediate.
Playing off that success, the strategic decision was made to make Polylana® fiber available for the whole fashion industry as sustainable alternative to acrylic. In December 2019 the company The Movement became independent, and brings now Polylana® Fiber to market.
Polylana® Fiber offers brands and retailers a sustainable choice. The same ‘wool like’ hand feel and characteristics as acrylic fiber, but with a significant lower impact. Consumers will enjoy the same quality, the same value, but with an additional emotion of doing better.
Polylana® wants to become THE branded and trusted eco-efficient solution for knitwear in the textile market.